Bus Stop Branding Dealer in Oman
Bus shelter advertising is an immensely popular and effective format for businesses looking to promote their products or services. Despite these advertisements being smaller than the sprawling promotions we see around our cities and roads, they do a wonderful job of demanding attention. But why should you opt for bus shelter advertising instead of a bigger billboard?
Despite there being significantly less space available on a bus stop than the side of a busy road or building, there’s a whole host of ways to create brilliant, engaging and disruptive adverts that catch the eye. From digital advertisements that play video to sci-fi-esque augmented reality campaigns, there have been some truly innovative advertisements placed in bus stops. It’s important, though, to make sure that the local council for your chosen advertising area allows for video advertisements at the roadside – these rules can differ across the country.
People who are absent mindedly waiting for a bus often need something to keep their mind occupied, and they can be very susceptible to promotions. A well-placed advert can catch their eye and give them something to think about on their journey. Unlike other OOH adverts, that are often seen briefly when driving, bus shelter advertisements can be more detailed – people are literally sitting and waiting next to the advert, so they have time to read it.
Your campaigns can be tweaked and tailored to the exact area that you’re advertising in. With digital campaigns, any new information or updates can be sent to the screen whenever you see fit, with the display changing in an instant or at a planned time to make the most of the location of your advertisement.
With time or date-specific digital campaigns, you can narrow the demographic that you’re targeting, too. If you’re a restaurant owner, advertising in a bus stop in a city center, you can update your digital campaign with special promotions at certain times, or even directions, to encourage people to pay you a visit.