Signs play a critical role in a business’s success by helping that business communicate their presence, branding and on premise messages. But how is that sign created? What are the different types of signs available to a business? This course provides an overview of the different services and departments that exist within a sign, graphics and visual communications company and their role in creating a sign. You will also gain foundational knowledge of the various sign types and how they are used

Although we are moving more toward a world of digital advertising, some clients still rely on physical signage to help bring in customers. Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. As with online media, there are a few basic traits of signage that you should be aware of.

We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful, detailing opening hours plus displays of discounts and deals.